For instance, General Mills, the maker of Cheerios, is being sued by the consumer watchdog group, CSPI, over it’s marketing campaigns that promote Cheerios Protein as being a higher in protein than original Cheerios. Upon closer inspection, Cheerios Protein contains essentially the same amount of protein when you compare the cereals on the same serving size. The company boasts that the cereal has 11 grams of protein but 4 come from milk, leaving 7 grams of protein from the cereal. However, Original Cheerios has 6 grams of protein for the same serving size. A one gram of protein difference is considered negligible.
CSPI also reported that a 1¼ cup serving of Cheerios Protein contains 17 times as much sugar as original Cheerios, which only has one gram of sugar per one-cup serving. General Mills uses up to eight different added sugars, like brown sugar, sugar, corn syrup, corn syrup solids in the Protein variety. What’s more, the Protein variety has more calories (210) compared to 100 for the Original variety.